2/21/2007

Alternative Espresso Lifestyle

The meandering opening riff of Radiohead's Let Down plays on my ipod as large flakes of snow dance and drift on the winter breeze.  Smoke rises from the grill (a whole ny strip), my la gloria cubana cigar and a thimbleful of hydro espresso.  Primal!  Have you noticed how you can now get a cup of espresso or a cappuccino at almost any place when you are out and about:  the bookstore, the market, the home goods store.  We are finally catching up with a lifestyle that others have known about for centuries.  Armenian carpet sellers have been offering little cups of coffee as part of the art of negotiating a lifestyle purchase.  We have adapted this tradition to an American lifestyle of movement.  We take our coffee with us.  Have you checked how many cupholders you have in your american car?  It can't all be for Mountain Dew.  The possibilities of where and when you can indulge this lifestyle have exploded exponentially.  For instance, I drink espresso before I run in the morning: socializing at work; after meals as a digestive; driving a hi-lo; while writing; while reading the Sunday New York Times with a heel of Zingerman's raisin pecan loaf (but that's another passion).  You get the idea.  The passion for this lifestyle is what drives the increased popularity of this type of drink.  We hear all the time about alternative lifestyles, how about an alternative to bad office coffee, bad restaurant coffee, bad gas station coffee, bad chain coffee.  Send out a chain email extolling the virtues of an alternative espresso lifestyle created by a local roaster.  There's a blessing if you pass this message along.

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